Articles
Stealing Share's Analysis and advice
July 27, 2023
Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. "New" is a hard task to manage. We have a different opinion on beer opportunity.
July 26, 2023
Rebranding a beer should resonate with every beer brand today. If you are part of a customer's rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.
July 20, 2023
A brand's value can be summed up in ONE word— Emotion. Everything else (like product advantages) is just icing on the cake. The real meat is in an emotional connection.
June 30, 2023
One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.
June 6, 2023
The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.
June 6, 2023
Everyone understands that when shoppers choose products off the shelf in a supermarket, the goal is to have your brand appear different and better than the competitive offerings. But both these values serve different agendas. For the price-conscious shopper, better may mean cheaper. It may mean higher quality, greener, or organic for the discerning shopper. Other brands target each of the myriad preferences. Often, the segments have brand extensions.
May 18, 2023
Contrary to what most advertising agencies, design firms, and branding firms will tell you, stealing market share is not about clever copy or edgy design. It’s certainly not about talking about yourself and your products all the time.
March 17, 2023
In this article Stealing Share is going to look at the science of guitar branding. You can also check out our story on the rebranding of Sabian, one of the world’s largest cymbal manufacturers. But the study is about another instrument. Guitars.
March 17, 2023
The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding project is complete without market research and beer marketing often lacks that valuable research.
March 17, 2023
One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.
March 17, 2023
Consider fast food rebranding. The business world is fair. There are clear winners and losers. While outside forces, such as the economy, influence who wins and who loses, the smartest and savviest usually come out on top.
March 17, 2023
A beer rebranding market study? Yup. The beer market is rife with new entries and repositioning of long-standing beer brands. It’s time for someone to step up to the plate; call a spade a spade. Beer rebranding market study.
March 17, 2023
That is a great question. And the answer is a resounding NO and a resounding YES. Call us right now. How can that be true? Stealing Share is a new kind of bank branding agency. Stealing Share went rogue. We are turning our back on old pat answers.
March 17, 2023
Recent studies estimate sales of the consumer packaged goods industry in the US to reach more than $760 billion by 2020. From any perspective, that is a huge number to ignore. But the industry has its troubles. Highly competitive markets, powerful retailers, and decreasing margins characterize the industry.
March 17, 2023
Rebranding universities and colleges abound because they all feel the pinch. In the coming years, as the economy puts a damper on prospective students, rebranding will be mandatory. Jobs are harder to come by for students. Student loans are scarcer and more expensive.
March 17, 2023
Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own competitive sets.
March 17, 2023
Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of competitors. Yogurt, breakfast bars and even fast food are eating their…breakfast.
March 16, 2023
The retail market continues its nosedive. Data demonstrates that the consumer market is punishing the sector by reductions marketing retail marketing spending. The retail market decision-makers continue to hold on to the outdated model.
March 16, 2023
Most associations never think about stealing market share when marketing associations and not rebranding of professional associations. Marketing Associations and rebranding of professional associationsAlthough the directors of membership and marketing of these groups may beg to differ, the reality is different.
March 16, 2023
Marketing research has gone through massive changes in the last few years. And the category has improved. Any market research study is only as good as the questions asked. A Stealing Share, we ask better questions. It is that simple.
March 16, 2023
Branding research is what you conduct after you study the problem and hypothesize the solutions. Other research is not worth the paper it is printed on. Stop all the wasted money and find out how we do it.
March 16, 2023
How we work is what makes Resultant Research one of the world’s top brand research companies. One goal. Research must produce more business. Other research firms don’t make that connection. It is the only reason we exist. To find ways to grow your business and help steal market share.
March 16, 2023
Our focused branding process grows market share. More than that, it steals share from the competition. Because of this focus, our branding process starts with facts. We begin by conducting one-on-one interviews with your key personnel and influential members of your marketplace.
March 16, 2023
Stealing Share invented persuasive branding. Our brand process takes the standard and rote brand identity and pours persuasive juices into its very fibre. No one should settle for the corner deli type of branding company. If you want to win and grow in today’s crowded market, demand more than just a pretty picture. Static does not cut it anymore.
March 16, 2023
Startups need a brand too. Call us, we are branding experts and we will make it happen. This process provides strategic direction and a strategic theme for startups and emerging brands. We condense the startup branding project timeline to twenty workdays from start to deliverables.
March 16, 2023
Every project is unique but the branding project timeline has some common elements. The brand flowchart is a good representation of the typical Stealing Share branding project timeline. Every branding project can change based on the needs of the client. But the basic nature of a project and its resulting marketing strategy remains the same.
March 16, 2023
We developed a model for analyzing brand position. Having a model is essential. At Stealing Share, unlike other branding companies, we build brands to be persuasive. Brand power comes from an active brand. Conceived in the first person and spoken from the perspective of the prospect.
March 16, 2023
What is most important about brand identity? Two things: It represents your brand, it makes the customer identify with it and It serves the strategy behind it. That’s what brand identity is in today’s turbulent and competitive markets. How is it done? Call us, right now and we can tell you.
March 16, 2023
Our strategists unlock consumer behaviour influencers through brand anthropology. It is an artificial enterprise to evaluate brand and marketing without looking into a much broader spectrum of human behavior. Without the science of brand anthropology, most marketing research studies are deeply flawed.
March 16, 2023
What makes great logo development? People the world over have come to expect a logo when encountering a company or product — It’s so ingrained in how we size things up. We understand logo development differently. We demand more of it. Call us, we will gladly tell you why.
March 16, 2023
Logo creation is often overcomplicated. There are a number of cool-looking three-dimensional brand logos in the marketing landscape now. It’s a trend worth noticing. Because, in this highly competitive selling environment, companies of all sizes are constantly reaching for visual advantage.
March 16, 2023
Brand design is much more than just a pretty picture when it comes to Stealing Share. The brand strategy comes first, and the brand design adheres to it. Call us. Make tell us to prove it. But it’s not a strategy based on preconceptions. We design the brand to make it rise above competitors and have an emotional reason to prefer it.
March 16, 2023
There are an art and a science to global brand building. If you manage or own a multi-national brand, you need a global branding agency skilled in that science. But if your brand is smaller than global, you need it too. Stealing Share is a new kind of global branding agency. We went rogue. That decision to reinvent the science of rebranding changes everything we do.
March 16, 2023
Brand strategy development is not the first thing you should look at when deciding to launch a brand or rebrand an existing one. Call us, and we can take you through the entire brand strategy development process. It is the second thing you do.
March 16, 2023
Think for a moment about why you searched for brand design agencies. You are looking for someone to create a logo or design support pieces for your brand. Some are looking at brand design agencies because they need to design a booth for a trade show.
March 16, 2023
We assume you Googled brand building if you found your way to this page. As you know, Stealing Share is a branding company. It is what we do. So, a look under the hood at brand building Stealing Share style. Or you can call us, and we will save you the time of reading this.
March 16, 2023
Creating a brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We explore possible places for brands to live when creating a brand strategy.
March 16, 2023
You must steal share with any new brand project or your brand will die. Are you exploring the idea of starting a rebranding project? Call us right now. Know that a typical Stealing Share brand project takes 3 months to complete and usually includes market research.
March 16, 2023
Brand creation comes in basically two forms. What other brand agencies do and what we do. They are barely the same thing. Let’s count the ways. Other brand agencies create what benefits them most. That means impressing their peers with eye-popping visuals. Clever taglines.
March 16, 2023
Brand development is an important part of running any business. And, it is the only thing we do. And everyone knows that it is necessary to reposition a brand when its meaning has lost some of its relevance and lustre. Markets decide when. Not marketing departments.
March 16, 2023
For a branding project to work, it must leverage the strategy from start to finish. That’s why Stealing Share’s brand agency services are built around the singular expertise of increasing market share. Other brand agency web pages might look a great deal alike. All of them have the same brand agency service listed.
March 16, 2023
You can’t build preference and steal market share through stale old brand strategies, value propositions, product benefits, and best business practices. Every one of your competitors claims them. We promise and deliver more than every other brand strategy agency.
March 16, 2023
It might seem like hubris to tell you that Stealing Share is a top brand agency. But we believe candour saves everyone a lot of time. And we work with great urgency.. Just look around you. Everything has changed. Media is different and the digital age and social media promise micro-targeting.
March 16, 2023
Creating a brand on product benefits and best business practices alone is a surefire way to waste time and money. You can’t build preference and steal market share through value propositions. Every one of your competitors claims these. Other branding companies speak in clichés.
March 16, 2023
So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to the target market.
March 16, 2023
Behavioral modeling opens the gates to influential brands. The brand anthropologists at Stealing Share created a predictive model as a springboard to persuasive brand creation. This model clears away clutter and reveals the prime emotional motivator that controls your target audiences.
March 16, 2023
Rebranding elements go far beyond just the logo and colour palette, which are simply representations of the brand. The new brand identity needs to reside in everything you do, say or imply. Stealing Share creates and manages all of those rebranding needs.
March 15, 2023
A rebrand is a significant undertaking for any business, service, or product. It has costs and benefits. Let’s, for a moment, put aside the cost-benefit analyses and assume it makes sense for you.
March 15, 2023
What if you find your brand’s meaning slipping away? Or you believe your brand is not important or fresh as it once was? You should think about updating your brand. You should call us and request a brand audit.
March 15, 2023
Brand updating is not the same thing as rebranding. It is a tweaking of the brand’s message to position the brand to grow share. Call us and we can talk with you in more detail. Even though it seems to be a minor change, the results can be immense.
March 15, 2023
We designed this rebranding checklist to help you decide if a rebranding is right for you. We include a link to a page helping you manage all the elements needed in a rebranding project. complete rebranding is not an easy task, nor is it an easy decision.
March 15, 2023
The Salesforce brand training is an important part of branding. Branding is not just the province of the marketing department. Everyone in the company carries the brand promise so they must be trained on it.
March 15, 2023
Brand training is not the end. It’s the beginning. Brand training for employees and stakeholders is how Stealing Share ensures a successful rebranding or brand launch. Call us now. We will show you how. Other branding agencies see it as an extra service.
March 15, 2023
Creating brand value. What we buy is ourselves. A process for creating brand value. What we buy is ourselves. Call us, and we will share our process with you. You leave it to engineers to create a better product or leave it to owners to make operations better.
March 15, 2023
Persuasive branding is a science. A decade ago, Stealing Share went rogue. We specialize in persuasive branding. We challenged brand orthodoxy and promised the rebranding we do and the brands we create would be persuasive.
March 9, 2023
It says our branding consultants are aggressive and focused. And it says they get right to the point. Cutting through all the political crap. And, personal idiosyncrasies that are in the way of change and winning.
March 9, 2023
Stealing Share is a group of brand consultants with in-house creative and design services, research, and strategic development. This should come as no surprise. We know what everyone else says. They are our competitors and we would be idiots if they were not familiar to us.
March 9, 2023
As part of our standard rebranding process, Stealing Share conducts a comprehensive brand audit. It is an analysis that examines where your brand stands now. And what it does going forward. We also conduct brand audits for companies as a standalone exercise to keep the brand relevant, checking for brand drift (the over-complication of marketing influences on a brand message).
March 9, 2023
We are a little embarrassed saying we are a branding consultancy. It is just such a poor company to keep. The entire industry gives us a bad reputation. You know the familiar riff. A branding consultancy is a group of egg heads who pontificate about theories and deliver not much more than a bill for services. They aren’t’ business people.
March 9, 2023
The term brand consulting gets a bad rap. And that’s what it deserves. As a brand consultancy, we counsel our clients to close their eyes, say their brand name, and notice what comes to mind. When we close our eyes and say, “brand consultants,” all we imagine is endless meetings and meaningless cliché’s
March 9, 2023
The brand anthropologists at Stealing Share created a predictive model as a springboard to persuasive brand creation. This model clears away clutter and reveals the prime emotional motivator that controls your target audiences.
March 9, 2023
No other rebranding companies specialize in applying a rebranding strategy for their clients, as does Stealing Share. The reason is in our name. If you are sick of the pontificating of rebrand strategy experts, join the crowd. We are a different kind of rebranding company. Our competitors say we went rogue, and that’s fine with us. It’s also true.
March 9, 2023
What if you find your brand’s meaning slipping away? Or you believe your brand is not important or fresh as it once was? You should think about updating your brand.
March 9, 2023
Most brands face daunting tasks in preparing marketing communications to steal market share. Changing your brand can be one way to address that. It is less shocking than a rebranding initiative and far easier than brand repair. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier.
March 9, 2023
Your research methodology is EVERYTHING. The method you use to collect data is as important as the questions you ask. Market research must be projectable for you to take the results of quantitative research at face value. That means your sample must be mathematically projectable to the whole audience within an acceptable margin of error.
March 9, 2023
Effectively developing a brand is nearly impossible to execute in-house because it is difficult to be dispassionate and objective when evaluating the state of your business. As a result, companies often make the mistake of confusing the business of their business with the business of their brand.
March 9, 2023
Our brand work cuts across every category. Consumer products, beer, alcoholic beverages, medical devices, and hospitals. We have rebranded small kitchen appliances, disposable diapers, resorts, destinations, and retail. Stealing Share’s expertise is in packaged goods, finance, mutual funds, QSR, fast food, restaurants, banks, trucks, and automobiles. Associations, political movements, airlines, transportation, and manufacturing.
March 9, 2023
Your marketing strategy must be dynamic and must focus on the customer. Your market positioning needs to be precise and single-minded. And your branding must prove that the positioning is real. Everyone knows this. But are you prepared for tomorrow’s about-face? Stealing Share has a strategic process to get there. We have a proven road map that challenges every assumption along the way. And it is predictive.
