This process provides strategic direction and a strategic theme for startups and emerging brands. During this branding package for startups, we condense the startup branding project timeline to twenty workdays from start to deliverables. It tightens and delivers the finest of Stealing Share’s thinking and startup branding strategic experience into a consultive month-long process.
After the startup branding project, the new brand will receive a new marketing name, a theme line, and a brand charter that provides the framework for all additional messaging.
The client also gets a Creative Brief so that any agency or design firm can execute the strategy in brand/advertising creative. If the client wishes, Stealing Share can be contracted to do any creative work needed at the end of the startup branding project project.
We put together a startup branding package that positions startups to succeed.
The startup branding project deliverables
- A summary of the market opportunity seen by Stealing Share in the category (and why)
- Recommendation of a working hypothesis of the emotional triggers that move the market to adopt or embrace the new brand (and why)
- Recommendation of a developed startup brand theme that captures the highest emotional intensity available (and why)
- Recommendation of a brand name that either represents the brand equity or marries seamlessly with the new brand theme (and why)
- Recommendation of brand structure (and why) Branded house or house of brands. Is the startup brand used in support or as the parent brand?
- Recommendation on what is currently working and what needs to change
- Recommendation of a brand charter that defines who the brand is for, why they should care, and what the brand promises.
Without breaking the bank, you receive our startup branding startup expertise and our experts’ global experience, startup brand consulting insights, and strategy in a condensed form completed in 20 working days. Four weeks.
The Startup Branding Project Process
- A maximum of five one-on-one 45-minute interviews conducted virtually. Ideally, these would include important stakeholders and current customers of the brand. The client schedules these interviews and spaces them 1 hour apart on a single day.
- Stealing Share creates the startup branding behavioral model (click here for details of our modeling). This model is a detailed structure that maps the relationship between process, purposes, and precepts.
We create it to illuminate and map the decision process in the market. Showing the connection between what the brand is or does and the needs or wants that create those processes.
Additionally, the model maps the relationships between belief systems that make and control the purposes.
- Stealing Share identifies the highest emotional intensity that influences decision-makers in the target audience as part of the startup branding foundation.
We build upon the most vital precept and develop a singularity brand. With focus and precision, we create the brand as an embodiment of THAT reason why. This intensity makes the new startup brand meaningful, memorable, and persuasive to the target audience.
- Stealing Share crafts, the brand name and theme line.
The theme line speaks to the importance of the startup brand’s positioning in as few words as possible.
The brand name may use this theme line as a tagline. Ideally, the brand name would never appear without this theme in lockup.
The brand name and theme line come from the strategic analysis of the behavioral model’s emotional fabric.
We are branding experts and have relaunched Fortune 100 brands across the globe. We have experience creating, launching, and positioning startup brands to succeed. Our costs are affordable because you need them to be. But nothing is left to chance.
Why branding for startups is such a crucial undertaking
In the competitive landscape of startups, establishing a solid and memorable brand identity is paramount to success. Branding goes far beyond a logo or visual elements; it encompasses a startup’s overall perception and reputation.
What are the reasons why getting branding right is crucial for startups, examining its impact on differentiation, customer trust, attracting talent, and long-term growth.
Differentiation in a Crowded Market
Startups often operate in crowded markets where competition is fierce. Effective branding is essential in such environments to differentiate a startup from its competitors.
A strong brand identity helps to communicate the unique value proposition and set the startup apart in the minds of potential customers.
By developing a distinct brand personality, positioning, and messaging, startups can carve out a niche, build brand recognition, and establish a competitive advantage.
Branding a Startup and Building Customer Trust
Establishing trust is critical to gaining customer loyalty, especially for startups that lack an extensive track record or established reputation. A well-crafted brand identity can instill confidence and credibility in potential customers.
A consistent and authentic brand image signals professionalism, reliability, and a commitment to delivering value.
By consistently meeting customer expectations and aligning brand promises with the customer experience, startups can foster trust, build long-term relationships, and generate positive word-of-mouth referrals.
Attracting Talent and Partnerships
Startup branding heavily relies on talent and partnerships to fuel growth and innovation. A compelling brand identity can attract top talent, passionate employees, and like-minded partners.
A strong brand that effectively communicates the startup’s vision, mission, and culture becomes a magnet for individuals who resonate with those values.
Furthermore, when branding a startup, a well-defined brand identity helps startups establish mutually beneficial partnerships with suppliers, investors, and other strategic stakeholders who align with their brand values and goals.
Compelling Storytelling and Emotional Connection
Human beings are wired to connect with stories and emotions. Startups can leverage storytelling through their branding to create an emotional connection with their target audience.
A well-crafted brand narrative can evoke empathy, curiosity, and enthusiasm by sharing the startup’s founding story, vision, and the problem they aim to solve.
This emotional connection can drive customer engagement, loyalty, and advocacy, as customers become emotionally invested in the startup’s journey.
Scalability and Long-Term Growth
Successful startups have their sights set on long-term growth and scalability. A strong brand foundation plays a pivotal role in achieving these goals.
Consistent and coherent startup branding facilitates expansion into new markets, verticals, or product lines.
It enables startups to maintain a unified identity, even as they evolve and face new challenges. A strong brand also helps build brand equity, making it easier to attract investors, secure funding, and increase market share.
In the long run, a well-established brand becomes an invaluable asset that can withstand industry disruptions and foster sustainability.
Competitive Advantage and Pricing Power
A strong brand gives startups a competitive advantage by allowing them to charge premium prices based on the perceived value they offer.
Customers who trust a brand and perceive it as unique, innovative, or superior are willing to pay a premium. Effective branding helps communicate the value proposition and justifies higher pricing.
It also protects against price-based competition, as customers are likelier to choose a brand they trust, even if alternatives are available at lower prices.
Persuasive Branding for Startups
For startups, getting branding right is not merely a matter of aesthetics; it is a strategic imperative.
By differentiating themselves, building customer trust, attracting talent and partnerships, leveraging compelling storytelling, and laying the foundation for long-term growth, startups can position themselves for success in a competitive landscape.
Branding establishes a startup’s identity, cultivates an emotional connection with customers, and becomes a valuable asset that drives business growth and resilience.
With the right branding approach, startups can create a lasting and impactful impression that propels them toward achieving their goals.
As a startup, you need your brand to work harder. You need it to be persuasive to the target audience.
Building persuasive brands is what we do. It is what makes Stealing Share different from other branding experts. We demand that your newly created brand works harder.
Welcome to the big leagues.