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Brand Training

March 15, 2023

Brand training workshops
Companies must understand their target audience and convey a unique value proposition that resonates with consumers.

Organizations turn to Stealing Share, renowned for its brand development and strategy expertise, to achieve this.

Stealing Share’s brand training for clients is a transformative process that empowers organizations, revitalizes their identity, and sparks enthusiasm among internal stakeholders, harnessing the brand’s true power.

Understanding the Essence of Stealing Share's Brand Training

brand trainingStealing Share’s brand training is a comprehensive and systematic approach designed to redefine an organization’s brand essence, positioning, and messaging.

It involves a series of workshops, interactive sessions, and strategy-building exercises that engage key stakeholders from various departments within the company.

The objective is to understand the company’s culture, strengths, weaknesses, and, most importantly, its target audience.

Brand Transformation: Unleashing the True Potential

The core of Stealing Share’s brand training lies in transforming an organization’s brand identity into a powerful force that influences perceptions, drives engagement, and inspires customer loyalty. This transformation involves several key steps:

Stealing Share’s brand training centers around the employees. But it is all about your customers.

By understanding their needs, aspirations, and pain points, organizations can align their brand messaging and positioning with the consumers’ desires.

This customer-centric approach ensures the brand communicates a compelling story that resonates with the right people.

Key brand training elements

  • Emotional Connection: The most successful brands evoke strong emotional connections with their audience. Through Stealing Share’s training, companies learn to tap into the emotions of their consumers, creating an authentic bond that goes beyond the transactional level.
  • brand trainingConsistency and Cohesion: Brand consistency is vital for building trust and recognition. Stealing Share’s brand training ensures that all touchpoints, from visual elements to brand voice, align with the brand’s core identity. This consistency fosters brand recognition and loyalty, even amidst market fluctuations.
  • Employee Engagement: A brand’s power extends beyond external audiences. Stealing Share recognizes that engaged internal stakeholders are vital brand ambassadors. Through brand training, employees gain a deeper understanding of the brand’s purpose and value, fostering enthusiasm and commitment within the organization.

The benefits of brand training

The excitement and enthusiasm generated during Stealing Share’s brand training sessions are contagious. As employees immerse themselves in the process, they begin to grasp the brand’s potential to transform the organization’s bottom line and their roles.

  • Alignment with Company Values: Stealing Share’s brand training reinforces the organization’s core values and mission. When employees see how the brand aligns with their beliefs, they become more committed to embodying the brand’s principles in their daily work.
  • Increased Pride and Motivation: Employees who understand the brand’s essence and differentiation develop a sense of pride in being associated with a unique and impactful brand. This newfound motivation translates into enhanced productivity and higher engagement across all departments.
  • brand trainingStronger Team Cohesion: The brand training process fosters teamwork and collaboration. Employees from different departments work together to create a unified brand identity, leading to a stronger camaraderie and a shared vision for the organization’s success.
  • Enhanced Customer Experience: Engaged and enthusiastic employees are more likely to deliver exceptional customer experiences. Their passion for the brand influences customer interactions, leaving a lasting positive impression and cultivating customer loyalty.

Stealing Share’s brand training is a transformative experience that can revitalize organizations and excite their internal audience about the brand’s potential. Here is a more detailed look at a training workshop.

Brand training workshops

Brand training is not the end. It’s the beginning. Brand training for employees and stakeholders is how Stealing Share ensures a successful rebranding or brand launch. We will show you how.

Other branding agencies see it as an extra service. Something optional. We disagree with that viewpoint. It’s like sitting down to dinner and only eating dessert. It might seem like fun at the time, but a diet of desserts will kill you in the end. Let’s talk about our brand training workshops (by the way, we have a module just for the training of the salesforce)

There are three main sections to our half-day brand training workshops.

  1. What does the brand mean
  2. Research to support the position
  3. Why it is essential for you as an individual

Internal brand launch

We have already internally revealed the new theme line, strategy, and logo. The internal brand launch pressed the training.

Stealing Share participates in the internal launch, but brand executives lead it. In most instances, we create a vision video that excites the internal audience and gets them excited and interested in the new brand. We then schedule brand training workshops.

Part 1 of brand training. What does the brand mean?

brand trainingStealing Share’s brand experts present the new brand and all its facets. The new logo, theme line, web design, collateral design, signage, and new advertising are all part of this unveiling.

Our goal is to show the new rebrand as finished and thoughtful. We need all the internal stakeholders to recognize how much thinking went into the work. And how all the brand launch elements reflect the strategy.

Part 2. The research behind it

We present highlights from the projectable market research. For 15 minutes or so, we share the most significant research findings: charts, interactive animations, and bulleted highlights.

We spend a few minutes talking about our behavioral model. Explaining how it works and how it can influence and change behaviors. We emphasize acquiring and gluing new customers more firmly to the brand. The band training shifts a bit here.

The audience sees how emotional connections get through prospects’ filters. And that the highest emotional intensity is critical. It represents an emotional value for the brand to own.

The strategists present the market landscape in a three-dimensional map. It illuminates the brand’s position relative to competitors and the theme line unveiled. The theme line speaks to that position and claims it.

We tell the participants that the logo will never appear without the theme line.

Explaining to them the theme line makes the brand persuasive, and the new logo design captures that idea. (Later, check out our rebranding work for American Fidelity).

Part 3. Brand training as persuasion

brand trainingThis workshop reinforces the importance of the brand from the customer/prospect’s point of view. And it claims valuable real estate in the market. Knowing the pieces of the rebranding puzzle is necessary.

Seeing the parts connected and finished gives employees a strong sense of ownership. It helps them visualize the brand in ways they never have before.

They know the brand as essential to success and dynamic and active rather than stationary. This session lets stakeholders see under the hood and partners with them.


Part 4. The workshop

This part of the brand training is fully interactive. Stealing Share facilitates the workshop. Employees arrive as divisions. For example, marketing would be in one group, HR in another, Sales in another, and customer service in another group.

We ask them to work together in groups of five. Each small group chooses one spokesperson in each group. That spokesperson will read their responses to the rest of the attendees.

This is where Stealing Share’s strategists embrace the Socratic method. The groups are all given questions that are essential in their day-to-day work.

An example of questions:

  1. How are those you respond to seeing authenticity? How can you honor “just be yourself?” Give instances of difficult situations.
  2. In those instances, ask yourself what you can do differently to deliver on the brand promise of authenticity. How can you make members see they are all unique?
  3. brand trainingHow will you do your job differently if you emphasize simplicity? What are you currently already doing that is complicated? In what areas will there be an increased focus? Will priorities change?
  4. What questions do you or your department need to ask? What new tools do you need? What needs to change about the department as a whole?

We trained employees from small mom-and-pop businesses to multinational companies with thousands of employees across six continents.

Without the benefits of brand training, a rebranding project or brand relaunch is unfinished. Call us. We are experts in training.