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Stealing Share's Analysis and advice

Market Positioning

March 9, 2023

New marketing positioning

Market positioning and your marketing strategy must be dynamic and must focus on the customer. Your market positioning needs to be precise and single-minded.

And your branding must prove that the positioning is real. Everyone knows this. But are you prepared for tomorrow’s about-face? Stealing Share has a strategic process to get there. We have a proven road map that challenges every assumption along the way. And it is predictive. And our market positioning research is the best available.

Dynamic market positioning begins with behavior modeling.

Our marketing and brand strategists start with this dynamic model, leading us to message hypotheses. These are powerful motivations and behavioral triggers.

market positioningWe use these emotional and rational tripwires that fire unforgettable thorns into the minds of prospects and customers. We see marketing positioning as a living entity, not piecemeal.

 It must be a whole organism. Positioning controls a living and organic entity that brings all the elements together—working together and changing together. Evolving together and, in many cases, instantly transforming into something more relevant.

 In today’s competitive marketplace, brands must do more than just offer a good product or service. They must create an emotional connection with their customers to stand out. This is where emotional branding comes in.

Emotional branding uses emotions to create a positive association between a brand and its target audience and is the basis of a strong market positioning.

This can be done through various channels, including advertising, marketing materials, and customer service.
Emotional branding can give a brand a decisive competitive advantage when done effectively. Here are a few reasons why:

  • Emotions drive decision-making. When we make decisions, we’re not always rational. Our emotions also influence us. This is why brands that can tap into our emotions are more likely to win our business.
  • Emotions create brand loyalty. We’re more likely to stay loyal when we feel an emotional connection to a brand. This is because our emotions make us want to continue doing business with brands that make us feel good.
  • Emotions drive word-of-mouth marketing. When we have a positive emotional experience with a brand, we’re likelier to tell our friends and family about it. This powerful form of marketing can help brands reach new customers.

We practice emotional brand building

market positioningEmotional brand building refers to creating an emotional connection between a brand and its target audience.

It taps into consumers’ emotions, values, and aspirations, allowing them to form a deep and meaningful relationship with the brand.

This emotional connection gives market positioning power, as it goes beyond functional attributes and influences consumers’ perceptions and preferences.

One of the critical reasons why emotional brand building is powerful in market positioning is its ability to create brand loyalty.

When consumers feel emotionally connected to a brand, they are more likely to develop a sense of allegiance and become repeat customers.

Without this bond, market positioning is fragile and fleeting.

There are a number of ways to create an emotional brand. Here are a few tips:

  • Start by understanding your target audience. What are their emotional needs? What makes them tick? Once you understand your target audience, you can start to tailor your branding to appeal to their emotions.
  • Use storytelling. Stories are a powerful way to connect with people on an emotional level. When you tell a story, you’re inviting people to share your emotional experience.
  • Use imagery. Images can be very effective at triggering emotions. When you choose images for your branding, make sure they evoke the emotions you want to connect with your target audience.
  • Use language. The words you use can also have a powerful emotional impact. When you’re writing your branding materials, choose words that are carefully selected to evoke the emotions you want to connect with your target audience.

Make customers covet your brand

This loyalty can lead to long-term customer relationships, increased lifetime value, and positive word-of-mouth referrals. Businesses can cultivate a loyal customer base that supports their market positioning efforts by focusing on emotional brand building.

Moreover, emotional brand building helps brands stand out in a crowded marketplace. In today’s competitive landscape, where consumers are bombarded with numerous choices, brands must differentiate themselves.

Emotional connections can create a unique and memorable brand identity that sets a brand apart from its competitors.

By evoking specific emotions and values, brands can carve out a distinct position in consumers’ minds, making it easier for them to recall and choose the brand over others.

Holistic marketing synergy, the key to market positioning

But skeptics, we remain. We test the new marketing positioning and strategy with your customers and prospects.

market positioningWe challenge all our assumptions and ideas with projectable market research. So, we never have to say, “Take our word for it.” Take the market’s word for it.

Our marketing and integrated brand strategies are predictive. This predictive model shows you exactly what changes you can expect — and with exact messages.

We polish your brand narrative and market positioning based on the research. Making sure it is as relevant and meaningful as possible.

We base this on the belief systems of your customers and prospects. These changing and dominant trends are the roots of your integrated positioning and message.

Marketing and branding support each other

Everything must agree and be fully coordinated in this instant and digital world. Your new marketing positioning speaks to the benefit. Positioning demonstrates differences from competitors, and your brand says why it is true.

The persuasive strategy brings all these disciplines into harmony. Without this holistic approach, your marketing initiatives will never reach their full potential. Our goal is to steal market share. As a result, we approach the problem without bias.

We diagnose the problem and prescribe treatments and antidotes. The results of our work translate into your winning. But expect us to challenge EVERYTHING. Not everyone is ready for what’s next. We live there.

Call us.