How we work is what makes Resultant Research one of the world’s top brand research companies.
One goal. Research must produce more business. Other research firms don’t make that connection.
It is the only reason we exist. To find ways to grow your business and help steal market share. Our researchers at Resultant approach your brand research project with the same focus and intensity as our strategists do. We don’t just understand your market. We dig up the opportunities for your brand to grow.
This is NOT research as usual. Yes, the Resultant conducts quantitative and qualitative research skillsets. However, this is where the similarities between Resultant and other research companies end.
Our brand research is different
The questions Resultant researchers ask are different from other brand research companies. While usage and attitudes are tested, Resultant uncovers the belief systems that drive your target audience’s behavior.
The goal is to change that behaviour so the target audience prefers you. This is not market research designed to support the status quo or fattened egos. This is research that challenges you, finds weaknesses in your strategy, and exploits opportunities in your market space. Resultant looks to predict the brand and the market, and not simply reflect it. Our researchers probe, question, and uncover the belief systems that create preference; quantifying behaviors, qualifying equities, and bringing you actionable knowledge.
Research should not simply agree with what you already know and understand.
It should challenge you. We invented a means to test qualitative ideas in quantitative research, This opens up a window and making research predictive rather than reflective. Stealing Share focuses on identifying the highest emotional intensities and predicting the effect of emotional intensity and purchase decisions and brand stickiness.
As a result of this predictive focus, our research goes well beyond usage and attitudinal studies. They only measure the past. Marketers and brand managers have other important duties. Their job is to forge a path to the future. Often, looking back is only a critical exercise. It tells you what is not working. Our research identifies what will work, change attitudes, and predicts the effect of brand message changes.
Research findings that are actionable
Valuable brand research must have coordination of researchers and strategists. It is not enough to just have a statistical understanding of research principles. The researchers MUST work hand-in-hand with the strategists. EVERYDAY. Like our brand strategists, we are fierce, curious, and challenge everything.
The result: Resultant Research means new business for you and less market share for your competition. Resultant Research has worked with Fortune 100 companies, international brands, and small but aggressive companies all over the globe. No brand research project is too large or too small as long as the company wants to win and is willing to accept strategic change. Contact us at info@resultantresearch.com. Member of the American Marketing Association
Our research methodology
Methodology matters in market research. Quantitative research is the only true scientific reflection of the market you want to impact. How you do it is as important as what you’re asking. Check out our methodology here.
