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Stealing Share's Analysis and advice

Branding Consultancy

March 9, 2023

We are a little embarrassed to say we are a branding consultancy

Branding consultancy. Hmm…we are a little embarrassed to say we are a branding consultancy.

typical branding consultancyIt is just such a poor company to keep.

The entire industry gives us a bad reputation. You know the familiar riff. A branding consultancy is a group of eggheads who pontificate about theories and deliver not much more than a bill for services.

They aren’t businesspeople. Well. That’s not us.

We practice our craft differently. No hail fellows well met here. Our clients will tell you that we often “piss them off.”

We are urgent, you see, and time is money. Your money. So, forgive our brusque ways. Honesty saves a lot of time. We have a job to do. You hire us because you believe your brand can do better. That all the parts are not working as hard as they should.

Our job is to find problems

Our job is to find the faulty parts and dispose of them. In that rust bucket of old-school ideas, we compress the coals from the funeral pyre into a diamond. Sorry for stepping on toes.

Our clients demand more from a branding consultancy than a bunch of overpriced yes-men. Oh, and if that is not a politically correct statement. No apologies here. Take your business elsewhere. So here are our three immutable branding consultancy rules.

Brands not only represent products or services; they encapsulate a company’s values, identity, and promise to its customers.

However, many traditional brand consultancies adopt a passive approach, providing generic strategies and templates that fail to set brands apart from their competitors.

This is where Stealing Share, the revolutionary brand consultancy, steps in.

Stealing Share is not your typical brand consultancy

 From its inception, we challenged the status quo and redefined how brands are perceived and developed.

branding consultancyFounded on the belief that brands should actively strive to “steal” market share, our brand consultancy goes beyond mere consultation and takes an assertive approach to help its clients unlock their brand’s true potential.

At the core of Stealing Share’s philosophy is the recognition that successful brands must be unique, relevant, and authentic.

This branding consultancy understands that brands must differentiate themselves meaningfully in an overcrowded marketplace to resonate with their target audience.

To achieve this, Stealing Share immerses itself in its clients’ businesses, gaining a deep understanding of their culture, values, and long-term goals.

We have a strategic process assuring results

Stealing Share then applies its proprietary Brand Thief process, a systematic and data-driven approach that uncovers the brand’s true essence.

This process involves analyzing consumer perceptions, studying competitors, and identifying gaps in the market. Armed with this insight, our consultancy crafts a compelling brand strategy that personally resonates with the target audience.

Unlike a conventional branding consultancy focusing solely on advertising and design, Stealing Share delves deeper into the psychology of consumers and the socio-cultural landscape in which the brand operates.

This holistic approach ensures that every touchpoint of the brand experience is aligned and consistently delivers the brand’s promise.

We challenge your preconceptions

Furthermore, Stealing Share is unafraid to challenge its clients’ preconceptions and push them beyond their comfort zones.

branding consultancyThe Stealing Share branding consultancy understands that real growth and market share gains require bold and innovative thinking.

By encouraging its clients to embrace change and adapt to evolving consumer needs, Stealing Share helps its clients establish a solid emotional connection with their customers.

The success stories of Stealing Share’s clients speak volumes about the consultancy’s effectiveness.

From revitalizing established brands to launching start-ups, the consultancy has consistently demonstrated its ability to create lasting impacts and foster brand loyalty.

Stealing Share’s active approach has helped numerous companies outperform their competitors and seize a larger piece of the market.

Our scope of work

Stealing Share’s impact goes beyond individual clients; its work ripple effects throughout industries. By empowering its clients to bring unique and meaningful brands to the market, Stealing Share contributes to a more diverse and consumer-centric business landscape.

Another aspect that sets Stealing Share apart is its commitment to continuous improvement.

Our branding consultancy recognizes the ever-changing market, and brands must constantly evolve to remain relevant. Stealing Share works closely with its clients to monitor market trends, consumer behaviors, and competitive landscapes, ensuring the brand remains agile and adaptive.

Active and dynamic approach to consulting

Stealing Share is a branding consultancy that stands out for its active and dynamic approach. Using its proprietary Brand Thief process and challenging conventional norms, our branding consultancy helps its clients unlock their brand’s full potential, driving them to new heights and capturing a greater market share.

With its emphasis on authenticity, relevance, and innovation, Stealing Share has redefined what it means to be a successful branding consultancy, significantly impacting the brands it serves and the industries it touches. Here is how we do it.

1) We speak truth to power

branding consultancyWe build brands that change market trajectory. Our job is to find problems and not congratulate successes. We all have our families for that. 

Experience teaches us that figuring out solutions is not the hard part of life. The tricky part in life is figuring out the correct problem. That is our skillset. We cut through the crap and dispassionately look at the entire situation.

The market, the brand message, the target audiences, the competitors, and the shifting landscapes. You hire our branding consultants as a business decision. Not to find another adherent to drink your Kool-Aid.

2) Urgency. We act with urgency

That is different than working in a hurry. Urgency demands no wasted moves. Hurrying is a reckless act. If you’re in a hurry— don’t call us if the issues are urgent. Don’t wait. Tell us your story, and we will get you a proposal to diagnose and fix the problem.

We use our disruptive behavior modeling to understand the urgent needs of your target audiences. You are welcome to read about it here if you like. It lets us see your market’s emotional needs and find where you are missing the nerve root.

3) We are dispassionate

We believe its alignment measures the power of every brand with the highest emotional intensity in your market. Your customers are emotional; your employees are emotional. The Stealing Share brand consultancy is not.

You cannot afford us to be emotional. We have only one sword to grind — creating a rebrand that steals market share. Other than that, we have no other dog in this fight.

We don’t care who holds what beliefs or nurtures which sacred cow. Welcome to the cookout. We serve those cows rare.

If all these rules fit into your wheelhouse, call us. We will team up and solve the problems. We will find the hurdles that bind your brand to the past and create currents toward future success.

Our clients are just like us

Our clients are just like us. They want the truth, urgently seek it, and are dispassionate in that quest.

agressive branding consultancyA branding consultancy is an important decision—success or failure ride on your choice.

Our charter is to see your brand in a three-dimensional space. In that model, your brand sits, your competitors reside, and your target audience thrives.

We examine everything from sales, marketing, operations, and management. We are excavating a road through silos and a map to the highest emotional intensity in your category.

Then we seize that space and hold onto it like a shark. It’s valuable space, and your brand should own it. It is the essence of what we term persuasive branding.

You need it; we deliver it. Unlike other branding consultants, we don’t pontificate. We are doers. If you are, too, we have much to talk about. Call us.