Rebranding elements to grow market share
Rebranding is a strategic process that requires careful consideration and planning to maintain brand equity while introducing a fresh identity.
Businesses undertake rebranding initiatives for various reasons, such as keeping up with changing market trends, reaching new target audiences, or revitalizing a brand’s image.
However, it is crucial to approach the process with sensitivity, ensuring that the brand’s essence remains intact. Let’s explore the essential rebranding elements needed in a rebranding project to balance preserving brand equity and unveiling a rejuvenated presence in the market.
Clear Vision and Objectives
A successful rebranding project starts with a clear vision and well-defined objectives. The brand’s leadership must identify the reasons for the rebrand and set specific goals they aim to achieve.
Whether expanding into new markets, appealing to a younger demographic, or modernizing the brand’s image, having a precise vision helps guide all decisions throughout the rebranding journey.
Thorough Research and Analysis— one of the key elements of rebranding
Research is one of the key rebranding elements. Rebranding without thorough research can lead to unintended consequences and alienate existing customers.
Conducting in-depth market research to understand current consumer perceptions, identify key competitors, and assess market trends is essential.
This research is a foundation for informed decision-making during rebranding, ensuring that changes resonate with the target audience while preserving what customers love about the brand.
Brand Identity Audit
A comprehensive brand identity audit is essential before initiating any rebranding efforts and evaluating all the elements of rebranding you will need to be successful. This includes assessing all visual rebranding elements, such as logos, color palettes, typography, and taglines.
It also involves evaluating brand messaging, tone of voice, and overall brand personality.
This audit helps identify rebranding elements and preserves what resonates with customers and areas that require refreshing or realigning with the new brand direction.
Stakeholder Engagement
Engaging stakeholders, including employees, customers, and partners, is crucial to a successful rebranding project. Employees should understand the reasons behind the rebrand and be actively involved in the process to foster a sense of ownership.
Additionally, seeking feedback from loyal customers can provide valuable insights into what aspects of the brand should remain unchanged and what could be improved.
Preserve Core Values and Brand Essence
While refreshing the brand, preserving the core values and brand essence that have garnered trust and loyalty over the years is vital.
These values are the foundation of brand equity and should not be compromised during rebranding.
Incorporating the brand’s legacy into the new identity can help bridge the gap between the old and the new.
Cohesive Brand Storytelling
A successful rebranding project leverages cohesive brand storytelling that communicates the brand’s evolution while maintaining continuity with its past.
Storytelling helps create an emotional connection with customers and fosters a deeper understanding of the brand’s journey, enhancing brand loyalty and advocacy.
Design and Visual Identity
Visual identity is a critical component of a rebranding project. Design elements, including the logo, color scheme, and overall aesthetic, should be carefully chosen to reflect the new brand positioning.
Balancing innovation with familiarity is critical to ensuring existing customers feel comfortable with the changes while attracting new audiences.
Consistent Communication
Consistent communication (one of the key elements of rebranding) throughout rebranding is essential to manage expectations and build stakeholder excitement. This includes regular updates on the progress, reasons for the rebrand, and how it aligns with the brand’s long-term vision.
The clarity in communication helps mitigate any confusion or resistance during the transition.
Gradual Implementation
Rebranding doesn’t happen overnight. A gradual and phased implementation allows customers and stakeholders to acclimate to the changes smoothly.
It also allows the brand to gather feedback and make necessary adjustments.
A well-thought-out implementation plan ensures a seamless transition and minimizes any potential disruptions.
Launch and Marketing Strategy
Launching the rebranded identity requires a well-crafted marketing strategy to create buzz and excitement around the fresh face of the brand.
Utilizing various marketing channels, including social media, advertising, public relations, and influencer partnerships, can help maximize reach and impact during the launch phase.
Rebranding elements to grow market share
Rebranding elements go beyond just the logo and color palette, simply representations of the brand. The new brand identity must reside in everything you say or imply.
Stealing Share creates and manages all of those rebranding needs. Indeed, we start with research and brand strategy development.
Brand positioning is most important, serving as a lighthouse for all your boats to come home. But, after the transformative strategy and logo are created, Stealing Share has your back.
Any rebranding project can feel like herding cats. Loose ends invariable show up, and the untimely arrival of a missing piece can feel disastrous.
For this reason, we pulled together a comprehensive list of all the moving parts.
Call us, and we will send you a checklist to help you manage it.
But, as you know, keeping track of all the parts is a bit process-driven. The real magic is when all the pieces reflect and build upon the brand strategy.
Keeping track of all of this is our specialty. It is not only what we do. It is who we are.
Consolidating all the creative deliverables with us is a strategic move on your part.
Our creative director oversees all the work and actively takes part in creating the brand strategy. As a result, the work is handsome and memorable, but it is also on target.
This is more important than it has ever been. Micro-targeting the market makes for efficient use of resources and personalized messaging.
Who can afford to waste time?
Everything must coordinate and play its past in the brand’s story and narrative.
When we reinvented modern rebranding, we realized that coordination and efficient communications were paramount.
Not outsourcing is crucial to this promise. Strategists, researchers, writers, designers, and art directors are all under our roof.
Because we leave nothing to chance, you take no chances. Following is an abridged list of some rebranding elements you might need.
We create all of them in-house to ensure that the strategy to grow market share is infused into everything.
Some rebranding elements
It helps with coordination to look at the needs of each division or group.
It never surprises us how looking at the organizational needs from this perspective leads to a more robust and polished brand launch.
There are corporate needs, Marcom needs, and of course, marketing needs.
Let’s start with Corporate.
- Letterheads + Envelopes
- Standard and Personalized Fax Cover Sheet
- Mailing Labels
- Large Envelopes
- Forms e.g., Purchase Orders
- Bills / Invoices
- Checks
- Notepads
- Visitor Badges
- Binders
- Presentation Slide Formats
- Internet
- Intranet
- Extranet
- Social media
Rebranding elements for Marcom
- News Release
- Press Kit Folder
- Stock Certificate
- Dividend Check
- Annual /Quarterly Report
- Signatures
- Institutional Ad Signatures
- Recruitment Material Formats
- Benefit Booklet Format
- Employee Publication Mastheads
- Recruitment ad format
- PowerPoint Template
- External Primary Signs (Monument or Bldg. Mounted)
- Entrance / Door Sign
- Exterior Directional
- Interior Directional
Rebranding elements for marketing
- Print Ad Signature
- Electronic Presentation Formats (Powerpoint etc.)
- Marcom Signatures (Brochures, Direct Mail, etc.)
- Packaging
- Product Identification
- Product Literature Formats / Signatures
- Broadcast / Video Signature
- Graphic Standards Manual, printed or Web-based
- Electronic Templates
- Logo Sheets and Color Chips
- Visual ‘Voice’ Brochure
- Launch Brochure Video
- Gifts Internal (Hats, Shirts, Ties, Pins, etc.)
- Gifts External (Lucite Blocks, Pens, etc.)
Rebranding elements from the experts
As rebranding experts, you can rely on Stealing Share and a talented team to manage everything in your rebranding project.
Every i will be dotted, and every t crossed. When we begin a rebranding project, we create a spreadsheet with all the rebranding elements organized and prioritized.
No one can afford to be uncertain; a great rebrand is all about coordination.
In most instances, we start from the launch date and plan backward so the deliverables are all on time.
