Building global brands
There are an art and a science to global brand building. If you manage or own a multi-national brand, you need a global branding agency skilled in that science.
But if your brand is regional and not global, you need it too. Stealing Share is a new kind of global branding agency. We went rogue—that decision to reinvent the science of rebranding changes everything we do.
If old-school branding is what you think you need, you should leave our website and go elsewhere.
First, we want to discuss the art and science of global brand building. Then we will talk about why that skill set is essential, no matter your brand’s geography, that you engage a global branding agency.
An interconnected world
In an increasingly interconnected world, global brands wield significant influence and power. However, the challenge lies in resonating with diverse audiences across cultures while maintaining a consistent brand identity.
This is where the Stealing Share branding process (of building global brands) emerges as a beacon of innovation. Through its meticulous behavior modeling approach, Stealing Share offers a unique and effective strategy for global brands to navigate the complex landscape of cultural diversity, ensuring brand resonance and growth.
Understanding the stealing share branding process of building global brands
Stealing Share’s branding process is distinctively rooted in behavior modeling, a dynamic approach that delves into the psyche of consumers to uncover their values, attitudes, and motivations.
This methodology of building global brands goes beyond traditional market research, enabling brands to craft a compelling identity that profoundly resonates with their target audience.
Behavior modeling is built on the premise that consumer behavior reflects their cultural, societal, and psychological influences. By identifying these underlying factors, Stealing Share enables brands to create a brand persona that aligns seamlessly with consumers’ aspirations and cultural nuances, transcending geographical boundaries.
Insights into local cultures are the pillar of success
One of the defining aspects of the Stealing Share branding process is its deep-rooted commitment to understanding local cultures.
In an era of globalization, where brands compete for attention across continents, a one-size-fits-all approach is no longer effective. Consumers gravitate towards brands that make them feel understood and valued within their cultural context.
Stealing Share’s behavior modeling process meticulously analyzes each culture’s distinct attributes, ranging from values and belief systems to social norms and communication styles.
By integrating these insights into the brand identity, global brands can forge meaningful connections and foster a sense of belonging among diverse audiences.
Localization vs. globalization and the middle ground
Traditional branding approaches often present a dichotomy between global consistency and local relevance. However, Stealing Share’s behavior modeling transcends this binary, providing a nuanced solution that combines both aspects harmoniously when building global brands.
By identifying universal human values that transcend cultural boundaries, Stealing Share ensures that the core brand message remains consistent across different markets.
Simultaneously, the process accommodates local nuances, infusing cultural insights into branding elements such as visual imagery, language, and messaging.
This strategic balance resonates deeply with consumers while maintaining the brand’s global essence.
Building trust and loyalty
In a world inundated with choices, consumers gravitate towards brands that deliver quality and align with their personal beliefs and values. Stealing Share’s behavior modeling approach enhances a brand’s ability to build trust and loyalty by creating an emotional connection that transcends geographical limitations.
By integrating cultural insights, brands demonstrate a sincere effort to understand and respect their audience’s unique perspectives.
This authenticity establishes trust, making consumers more likely to choose and advocate for the brand.
Moreover, by consistently reflecting the local culture, brands can create a lasting bond that extends beyond transactions, fostering long-term customer relationships.
Case Studies: Stealing Share's global triumphs
Many global brands have harnessed the power of Stealing Share’s behavior modeling process to achieve unprecedented success in diverse markets.
Integra Life Sciences. We Incorporated cultural insights into its product design and marketing campaigns, and Integra saw a significant surge in sales across various regions.
The brand’s emphasis on local preferences and communication styles cultivated a loyal customer base that felt truly understood.
Medtronic Structural Heart. Through behavior modeling, Medtronic aligned its brand messaging with different cultural perspectives on safety, control, and innovation. This approach propelled the brand, with cardiac surgeons around the globe embracing its products.
So, in building global brands, success hinges on a brand’s ability to bridge cultural gaps and resonate with audiences worldwide.
Stealing Share’s behavior modeling process emerges as a transformative approach, offering a profound understanding of local cultures that empowers brands to create authentic and resonant identities.
By combining global consistency with cultural sensitivity, this process becomes the cornerstone for international brands seeking to navigate the complexities of our interconnected world.
A global branding agency
The covid-19 lockdown taught us many lessons. Here is the biggest learning of all. No one needs many locations—especially a global branding agency specializing in building global brands.
We have always worked remotely. Suddenly we had to. So, our offices sat empty while our strategists and researchers continued to work.
We have slowed down and found the new order of working remotely most efficient. As a result, Stealing Share closed its locations outside of the US and now has two offices in the US.
Meanwhile, we continue to do global brand building as we always have. When working in different time zones, our strategists and researchers follow the client’s local time zone and never miss a beat.
So, in many ways, nothing has changed for a global branding agency in terms of work. But the client no longer has to pay the fees for us to carry that unnecessary overhead. It saves both time and money.
Traveling remotely rather than by air saves a great deal of time.
So, if another global branding agency has multiple locations, we suggest you ask them why? And tell them you should not have to pay for their inefficiencies.
Rebranding demands making no assumptions
This is especially true in global brand building. Stealing Share has rebranded and launched many international brands. Doing this, as a global branding agency, demands some discipline.
You must get out of your cultural bias and investigate the individual culture’s emotional intensities. You cannot assume your Share those feelings and ideas with the different geographies.
It requires starting from the ground and then building up. Force-fitting your own bias into global brands results in inevitable failure.
Because of that international experience, Stealing Share developed tools to account for cultural differences. We model behaviors, so we have a detailed road map.
Our behavior modeling identifies the lock-step connections between what people do, why they need and want those actions, and the belief systems that control them.
Global branding agency— Belief systems are the secret sauce
No assumptions in global brand building. Belief systems create the culture you need to influence. They are the definition of that culture. They gave birth to it.
This is not a debate between the chicken and the egg. You find the origin of a culture in its belief systems. Global brand building requires this outside-in perspective.
You must identify the highest emotional intensity in those geographies and clans. Then you wrap the brand’s message with that singularly powerful belief.
These emotional nuances differentiate between a lonesome arrival and one with a welcoming marching band. Our behavior modeling is reliable and projectable.
But global brand building requires certainty.
Resultant Research. Skilled at global brand building
The need for absolute certainty is why we created our research company— Resultant Research. They are a full partner in our global branding agency group.
We believe it is necessary for researchers and brand strategists to work together and cooperate. But, when we redefined the basic branding theory and went rogue, it moved branding beyond simple identity.
Persuasive branding married the highest emotional intensity and rational advantages into a single and evocative dance. We presented the logical benefits cloaked in high emotional intensity.
This ignited a covetous relationship between the user and the brand. The question facing Resultant Research was, how do you quantifiably measure qualitative emotions?
As a result of that question, Resultant Research invented a means to precisely that. And to compare apples and oranges.
For our researchers, this is cognitive science. But for our strategists, it was a lightning rod of dynamic power.
The process is simple. Model the behaviors. Identify and test the emotional belief systems in the crucible of quantitative research.
The art and science of a global branding
Because we learned never to assume. Never confuse yourself with the target market. And never assume the values current customers assign to your brand are the same aspects attracting new customers. Global brand building has made everyone at Stealing Share’s global branding agency cynics.
We have all become brand anthropologists searching for emotional intensity and ruling precepts. If you are an international brand, we unlock the safe into cultural kingdoms.
If you are not global, you will be glad we are. Call us either way. We have rebranded and positioned brands all over the world.
Our brand development skills have taken us to every continent except Antarctica. We have worked in North America, Latin America, South America, Europe, The Middle East, Africa, Asia, and Oceania.
Our clients have ranged from international Fortune 100 Companies to small independent start-ups.