Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. “New” is a hard task to manage. We have a different opinion on beer opportunity.
Rebranding a beer should resonate with every beer brand today. If you are part of a customer’s rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.
A brand’s value can be summed up in ONE word— Emotion. Everything else (like product advantages) is just icing on the cake. The real meat is in an emotional connection.
A beer rebranding market study? Yup. The beer market is rife with new entries and repositioning of long-standing beer brands. It’s time for someone to step up to the plate; call a spade a spade. Beer rebranding market study.
Rebranding universities and colleges abound because they all feel the pinch. In the coming years, as the economy puts a damper on prospective students, rebranding will be mandatory. Jobs are harder to come by for students. Student loans are scarcer and more expensive.
Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own competitive sets.
Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of competitors. Yogurt, breakfast bars and even fast food are eating their…breakfast.
The retail market continues its nosedive. Data demonstrates that the consumer market is punishing the sector by reductions marketing retail marketing spending. The retail market decision-makers continue to hold on to the outdated model.
Most associations never think about stealing market share when marketing associations and not rebranding of professional associations. Marketing Associations and rebranding of professional associationsAlthough the directors of membership and marketing of these groups may beg to differ, the reality is different.
Our focused branding process grows market share. More than that, it steals share from the competition. Because of this focus, our branding process starts with facts. We begin by conducting one-on-one interviews with your key personnel and influential members of your marketplace.