Brand Consulting
The term brand consulting gets a bad rap. And that’s what it deserves. As a brand consultancy, we counsel our clients to close their eyes, say their brand name, and notice what comes to mind. When we close our eyes and say, “brand consultants,” all we imagine is endless meetings and meaningless cliché’s
Behavioral Modeling
The brand anthropologists at Stealing Share created a predictive model as a springboard to persuasive brand creation. This model clears away clutter and reveals the prime emotional motivator that controls your target audiences.
Rebranding Strategy
No other rebranding companies specialize in applying a rebranding strategy for their clients, as does Stealing Share. The reason is in our name. If you are sick of the pontificating of rebrand strategy experts, join the crowd. We are a different kind of rebranding company. Our competitors say we went rogue, and that’s fine with us. It’s also true.
Updating a Brand
What if you find your brand’s meaning slipping away? Or you believe your brand is not important or fresh as it once was? You should think about updating your brand.
Changing Your Brand
Most brands face daunting tasks in preparing marketing communications to steal market share. Changing your brand can be one way to address that. It is less shocking than a rebranding initiative and far easier than brand repair. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier.
Research Methodology
Your research methodology is EVERYTHING. The method you use to collect data is as important as the questions you ask. Market research must be projectable for you to take the results of quantitative research at face value. That means your sample must be mathematically projectable to the whole audience within an acceptable margin of error.
Developing a Brand
Effectively developing a brand is nearly impossible to execute in-house because it is difficult to be dispassionate and objective when evaluating the state of your business. As a result, companies often make the mistake of confusing the business of their business with the business of their brand.
Market Positioning
Your marketing strategy must be dynamic and must focus on the customer. Your market positioning needs to be precise and single-minded. And your branding must prove that the positioning is real. Everyone knows this. But are you prepared for tomorrow’s about-face? Stealing Share has a strategic process to get there. We have a proven road map that challenges every assumption along the way. And it is predictive.