Repositioning a beer brand. Fight to remain important
Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. “New” is a hard task to manage. We have a different opinion on beer opportunity.
Rebranding a beer. Do it or shrivel and die.
Rebranding a beer should resonate with every beer brand today. If you are part of a customer’s rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.
Emotion is the Brand’s Value and currency
A brand’s value can be summed up in ONE word— Emotion. Everything else (like product advantages) is just icing on the cake. The real meat is in an emotional connection.
What went wrong with 7 Up
One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.
Alarm! The March Banking Crisis
The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.
Rebranding consumer products
Everyone understands that when shoppers choose products off the shelf in a supermarket, the goal is to have your brand appear different and better than the competitive offerings.
But both these values serve different agendas. For the price-conscious shopper, better may mean cheaper. It may mean higher quality, greener, or organic for the discerning shopper. Other brands target each of the myriad preferences. Often, the segments have brand extensions.
Creative Execution
Contrary to what most advertising agencies, design firms, and branding firms will tell you, stealing market share is not about clever copy or edgy design. It’s certainly not about talking about yourself and your products all the time.
Guitar Branding. A Market Study
In this article Stealing Share is going to look at the science of guitar branding. You can also check out our story on the rebranding of Sabian, one of the world’s largest cymbal manufacturers.
But the study is about another instrument. Guitars.
A Study On Beer Marketing
The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding project is complete without market research and beer marketing often lacks that valuable research.
Frozen Food Study
One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.
