Big challenges for banks and credit unions
The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.
Repositioning a beer brand. Fight to remain important
Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. “New” is a hard task to manage. We have a different opinion on beer opportunity.
Rebranding a beer. Do it or shrivel and die.
Rebranding a beer should resonate with every beer brand today. If you are part of a customer’s rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.
Emotion is the Brand’s Value and currency
A brand’s value can be summed up in ONE word— Emotion. Everything else (like product advantages) is just icing on the cake. The real meat is in an emotional connection.
How has AI changed marketing
Has AI changed marketing and branding? I get asked this all the time. Some even ask— Will AI replace marketers?
Political Party Brands and Climate Change
Climate change is viewed differently by political parties. But, changes are happening and we can credit it to experiential marketing and experiential branding
Alarm! The March Banking Crisis
The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.
Rebranding consumer products
Everyone understands that when shoppers choose products off the shelf in a supermarket, the goal is to have your brand appear different and better than the competitive offerings.
But both these values serve different agendas. For the price-conscious shopper, better may mean cheaper. It may mean higher quality, greener, or organic for the discerning shopper. Other brands target each of the myriad preferences. Often, the segments have brand extensions.
A Study On Beer Marketing
The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding project is complete without market research and beer marketing often lacks that valuable research.
Fast Food Rebranding
Consider fast food rebranding. The business world is fair. There are clear winners and losers. While outside forces, such as the economy, influence who wins and who loses, the smartest and savviest usually come out on top.
