Big challenges for banks and credit unions
The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.
Repositioning a beer brand. Fight to remain important
Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. “New” is a hard task to manage. We have a different opinion on beer opportunity.
Emotion is the Brand’s Value and currency
A brand’s value can be summed up in ONE word— Emotion. Everything else (like product advantages) is just icing on the cake. The real meat is in an emotional connection.
How has AI changed marketing
Has AI changed marketing and branding? I get asked this all the time. Some even ask— Will AI replace marketers?
Political Party Brands and Climate Change
Climate change is viewed differently by political parties. But, changes are happening and we can credit it to experiential marketing and experiential branding
What went wrong with 7 Up
One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.
Alarm! The March Banking Crisis
The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.
A Study On Beer Marketing
The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding project is complete without market research and beer marketing often lacks that valuable research.
Frozen Food Study
One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.
Fast Food Rebranding
Consider fast food rebranding. The business world is fair. There are clear winners and losers. While outside forces, such as the economy, influence who wins and who loses, the smartest and savviest usually come out on top.
