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Rebranding Checklist

We designed this rebranding checklist to help you decide if a rebranding is right for you. We include a link to a page helping you manage all the elements needed in a rebranding project. complete rebranding is not an easy task, nor is it an easy decision.

Creating Brand Value

Creating brand value. What we buy is ourselves. A process for creating brand value. What we buy is ourselves. Call us, and we will share our process with you. You leave it to engineers to create a better product or leave it to owners to make operations better.

Persuasive Branding

Persuasive branding is a science. A decade ago, Stealing Share went rogue. We specialize in persuasive branding. We challenged brand orthodoxy and promised the rebranding we do and the brands we create would be persuasive.

Brand audit

As part of our standard rebranding process, Stealing Share conducts a comprehensive brand audit. It is an analysis that examines where your brand stands now. And what it does going forward. We also conduct brand audits for companies as a standalone exercise to keep the brand relevant, checking for brand drift (the over-complication of marketing influences on a brand message).

Rebranding Strategy

No other rebranding companies specialize in applying a rebranding strategy for their clients, as does Stealing Share. The reason is in our name. If you are sick of the pontificating of rebrand strategy experts, join the crowd. We are a different kind of rebranding company. Our competitors say we went rogue, and that’s fine with us. It’s also true.

Updating a Brand

What if you find your brand’s meaning slipping away? Or you believe your brand is not important or fresh as it once was? You should think about updating your brand.

Changing Your Brand

Most brands face daunting tasks in preparing marketing communications to steal market share. Changing your brand can be one way to address that. It is less shocking than a rebranding initiative and far easier than brand repair. If you have unlimited budgets and are capable of out-spending the competitive set, your job is that much easier.

Market Positioning

Your marketing strategy must be dynamic and must focus on the customer. Your market positioning needs to be precise and single-minded. And your branding must prove that the positioning is real. Everyone knows this. But are you prepared for tomorrow’s about-face? Stealing Share has a strategic process to get there. We have a proven road map that challenges every assumption along the way. And it is predictive.