Repositioning a beer brand. Fight to remain important
Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. “New” is a hard task to manage. We have a different opinion on beer opportunity.
Rebranding a beer. Do it or shrivel and die.
Rebranding a beer should resonate with every beer brand today. If you are part of a customer’s rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.
Analyzing A Brand
We developed a model for analyzing brand position. Having a model is essential. At Stealing Share, unlike other branding companies, we build brands to be persuasive. Brand power comes from an active brand. Conceived in the first person and spoken from the perspective of the prospect.