Repositioning a beer brand. Fight to remain important
Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. “New” is a hard task to manage. We have a different opinion on beer opportunity.
Rebranding a beer. Do it or shrivel and die.
Rebranding a beer should resonate with every beer brand today. If you are part of a customer’s rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.