A brand agency that takes no prisoners
Maybe you searched for a brand agency. And here you are. So, the question is, why should you read what we have to say and call us?
Because it is time to re-think what a brand agency is and how it should work.
Consider us rogues— outside of the group and proud of it. The brand differentiation we enjoy is what we bring to the table for your brand. We believe conventional wisdom and common brand development are old-school, wasteful, and stupid.
Why are you looking to rebrand?
I guess it’s not because you have a slush fund lying around collecting dust. And your C-suite thinks you should consider a rebrand for prettier pictures.
No way. You are here because you don’t think your brand has reached its highest potential.
You think it is a shriveled legacy of what it once was. Or the market has changed, and the players have changed too.
Maybe you have changed and think the revised product or service deserves a new look.
In other words, you want to steal market share?
Coming to Stealing Share is not a coincidence. That’s our name. It is what we do. It is what you deserve.
You must agree that you should not invest a dime into a rebrand unless it helps your product or service grow at the competitors’ expense.
Here is the story of our birth
We started as an excellent brand agency. You know— created a logo, maybe a trade name. Produce a catchy tagline and claim a position in the market that seems to be an improvement.
But we were having trouble sleeping at night. We began to feel like a branding version of an advertising agency. To us, that is a nightmare— not a dream.
The traditional thinking (which is still the case in other brand companies) was challenging for us to admit. Our work was merely an identity project without teeth.
It had to be without teeth because that old-school brand agency had to sell it to the client. We were a typical brand identity design agency.
A pretty picture that offended no one was easier to sell than something edgy. Something different.
You see, the problem is what we call “the smartest man in the room syndrome.” A brand agency is only as valuable as its ability to know what works and what doesn’t. It is a discipline we embrace.
Without that self-discipline, you can only say—”I believe this is good.”
When rebranding, the last thing you want is to win the beauty contest. At best only looking as expected as the all-American mannequin.
Here is our process
We interrupt the messages. That’s right. Your rebrand needs to interrupt your market.
It must align itself with and digest the highest emotional intensity in your market. It must find that intensity and then grab it with all its might.
It sounds a bit like a scientific archaeological dig, doesn’t it?
And it is.
We created a scientific model that allows us to find the emotional triggers that bind customers to a brand.
This model is also a predictive calculator that opens a world of emotional connections and predicts the actions when your brand adopts it. Call us, and we will show it to you.
And we are no longer the smartest guy in the room
We created an in-house research arm that tests the scientific model projectivity and quantitatively.
Resultant Research, our sister company, found a means to quantify what we usually think is qualitative data.
Primary Research means that you see the same data we do. And it is life-altering to see what your target markets believe to be true and emotionally crucial in their lives.
Then we build your brand around your market’s singularly highest emotional intensity. That becomes the rebrand’s position. Your brand becomes the definition of the people you need to influence.
No brand agency does this
That’s because they don’t think an identity mark or logo needs to be persuasive. They see it as stagnant and apart. They call it equity. We see persuasion as critical.
And we see it as the key to stealing market share.
It affects everything you do and speak. It’s emotionally charged. It changes Marcom, Marketing, Sales, and sometimes even operations.
It disrupts the category and gets the brand embraced. You don’t need a typical brand identity design agency.
Meanwhile, our spectacular creative group does all the creative executions to make the brand pop.