Articles

July 27, 2023

Repositioning a beer brand. Fight to remain important

Repositioning a beer brand. You must fight for importance and share. Beer brands have trained customers out of brand loyalty. "New" is a hard task to manage. We have a different opinion on beer opportunity.

July 26, 2023

Rebranding a beer. Do it or shrivel and die.

Rebranding a beer should resonate with every beer brand today. If you are part of a customer's rotation of favorite beers, you will not last long. This is a new world of beer and a new series of hazards that breweries created themselves.

July 20, 2023

Emotion is the Brand’s Value and currency

A brand's value can be summed up in ONE word— Emotion. Everything else (like product advantages) is just icing on the cake. The real meat is in an emotional connection.

June 30, 2023

What went wrong with 7 Up

One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as family-owned operations. Swanson, Marie Callender’s, Stouffer’s and many others take their names from their founders.

June 6, 2023

Alarm! The March Banking Crisis

The March Banking Crisis. Did you know that five days in March changed everything? Those changes may have seemed insignificant if you are a small to mid-sized bank with a strong balance sheet.

June 6, 2023

Rebranding consumer products

Everyone understands that when shoppers choose products off the shelf in a supermarket, the goal is to have your brand appear different and better than the competitive offerings. But both these values serve different agendas. For the price-conscious shopper, better may mean cheaper. It may mean higher quality, greener, or organic for the discerning shopper. Other brands target each of the myriad preferences. Often, the segments have brand extensions.

May 18, 2023

Creative Execution

Contrary to what most advertising agencies, design firms, and branding firms will tell you, stealing market share is not about clever copy or edgy design. It’s certainly not about talking about yourself and your products all the time.

March 17, 2023

Guitar Branding. A Market Study

In this article Stealing Share is going to look at the science of guitar branding. You can also check out our story on the rebranding of Sabian, one of the world’s largest cymbal manufacturers. But the study is about another instrument. Guitars.

March 17, 2023

A Study On Beer Marketing

The following looks at beer marketing. And it will give you a quick view of how Stealing Share operates and finds solutions. No branding project is complete without market research and beer marketing often lacks that valuable research.

March 17, 2023

Frozen Food Study

March 17, 2023

Fast Food Rebranding

Consider fast food rebranding. The business world is fair. There are clear winners and losers. While outside forces, such as the economy, influence who wins and who loses, the smartest and savviest usually come out on top.

March 17, 2023

Beer Rebranding. Only Way to Win

A beer rebranding market study? Yup. The beer market is rife with new entries and repositioning of long-standing beer brands. It’s time for someone to step up to the plate; call a spade a spade. Beer rebranding market study.

March 17, 2023

Bank marketing. A new market study

That is a great question. And the answer is a resounding NO and a resounding YES. Call us right now. How can that be true? Stealing Share is a new kind of bank branding agency. Stealing Share went rogue. We are turning our back on old pat answers.

March 17, 2023

Consumer Packaged Goods – A Market Study.

Recent studies estimate sales of the consumer packaged goods industry in the US to reach more than $760 billion by 2020. From any perspective, that is a huge number to ignore. But the industry has its troubles. Highly competitive markets, powerful retailers, and decreasing margins characterize the industry.

March 17, 2023

Rebranding Universities And Changing The Way they Market.

Rebranding universities and colleges abound because they all feel the pinch. In the coming years, as the economy puts a damper on prospective students, rebranding will be mandatory. Jobs are harder to come by for students. Student loans are scarcer and more expensive.

March 17, 2023

Destination and Tourism Marketing

Destination and tourism marketing has done a great job of building the tourism category. However, they have not done so well when it comes to differentiating themselves within their own competitive sets.

March 17, 2023

A Market Study On The Breakfast Cereal Category

Breakfast cereal, especially those loaded with sugar, are losing market share to a whole host of competitors. Yogurt, breakfast bars and even fast food are eating their…breakfast.

March 16, 2023

Retail Market Brand Study. A Failing Market

The retail market continues its nosedive. Data demonstrates that the consumer market is punishing the sector by reductions marketing retail marketing spending. The retail market decision-makers continue to hold on to the outdated model.

March 16, 2023

Rebranding of Professional Associations

Most associations never think about stealing market share when marketing associations and not rebranding of professional associations. Marketing Associations and rebranding of professional associationsAlthough the directors of membership and marketing of these groups may beg to differ, the reality is different.

March 16, 2023

Marketing Research

Marketing research has gone through massive changes in the last few years. And the category has improved. Any market research study is only as good as the questions asked. A Stealing Share, we ask better questions. It is that simple.

March 16, 2023

Branding Research

Branding research is what you conduct after you study the problem and hypothesize the solutions. Other research is not worth the paper it is printed on. Stop all the wasted money and find out how we do it.

March 16, 2023

Brand Research

How we work is what makes Resultant Research one of the world’s top brand research companies. One goal. Research must produce more business. Other research firms don’t make that connection. It is the only reason we exist. To find ways to grow your business and help steal market share.

March 16, 2023

Our Process

Our focused branding process grows market share. More than that, it steals share from the competition. Because of this focus, our branding process starts with facts. We begin by conducting one-on-one interviews with your key personnel and influential members of your marketplace.

March 16, 2023

Great Branding Company

Stealing Share invented persuasive branding. Our brand process takes the standard and rote brand identity and pours persuasive juices into its very fibre. No one should settle for the corner deli type of branding company. If you want to win and grow in today’s crowded market, demand more than just a pretty picture. Static does not cut it anymore.

March 16, 2023

Startup Branding

Startups need a brand too. Call us, we are branding experts and we will make it happen. This process provides strategic direction and a strategic theme for startups and emerging brands. We condense the startup branding project timeline to twenty workdays from start to deliverables.

March 16, 2023

The Branding Project Timeline

Every project is unique but the branding project timeline has some common elements. The brand flowchart is a good representation of the typical Stealing Share branding project timeline. Every branding project can change based on the needs of the client. But the basic nature of a project and its resulting marketing strategy remains the same.

March 16, 2023

Analyzing A Brand

We developed a model for analyzing brand position. Having a model is essential. At Stealing Share, unlike other branding companies, we build brands to be persuasive. Brand power comes from an active brand. Conceived in the first person and spoken from the perspective of the prospect.

March 16, 2023

Creating Brand Identity

What is most important about brand identity? Two things: It represents your brand, it makes the customer identify with it and It serves the strategy behind it. That’s what brand identity is in today’s turbulent and competitive markets. How is it done? Call us, right now and we can tell you.

March 16, 2023

Brand Anthropology

Our strategists unlock consumer behaviour influencers through brand anthropology. It is an artificial enterprise to evaluate brand and marketing without looking into a much broader spectrum of human behavior. Without the science of brand anthropology, most marketing research studies are deeply flawed.

March 16, 2023

Logo Development

What makes great logo development? People the world over have come to expect a logo when encountering a company or product — It’s so ingrained in how we size things up. We understand logo dev

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