State Bank of India is the largest bank in all of India. It has huge a huge market and awareness there. As a stand-alone in California however, people of Indian descent mostly regard it as a place to remit money to relatives in India. With a whole generation of tech professionals to attract, our research showed that they trust their experience more than any other factor in their buying decisions. Rather than asking people to switch all their accounts to SBIC, Stealing Share advised as a smaller “ask”: Simply add an Active Account.