Brand strategy development is not the first thing you should look at when deciding to launch a brand or rebrand…
Creating a brand strategy is the foundation of everything we do. Our ability to build powerful, market share-expanding brands depends…
You must steal share with any new brand project or your brand will die. Are you exploring the idea of…
It might seem like hubris to tell you that Stealing Share is a top brand agency. But we believe candour…
Creating a brand on product benefits and best business practices alone is a surefire way to waste time and money.…
So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The…
Behavioral modeling opens the gates to influential brands. The brand anthropologists at Stealing Share created a predictive model as a…
Rebranding elements go far beyond just the logo and colour palette, which are simply representations of the brand. The new…
A rebrand is a significant undertaking for any business, service, or product. It has costs and benefits. Let’s, for a…
Brand updating is not the same thing as rebranding. It is a tweaking of the brand’s message to position the…