For a branding project to work, it must leverage the strategy from start to finish. That’s why Stealing Share’s brand…
You can’t build preference and steal market share through stale old brand strategies, value propositions, product benefits, and best business…
It might seem like hubris to tell you that Stealing Share is a top brand agency. But we believe candour…
Creating a brand on product benefits and best business practices alone is a surefire way to waste time and money.…
So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The…
Behavioral modeling opens the gates to influential brands. The brand anthropologists at Stealing Share created a predictive model as a…
Rebranding elements go far beyond just the logo and colour palette, which are simply representations of the brand. The new…
A rebrand is a significant undertaking for any business, service, or product. It has costs and benefits. Let’s, for a…
What if you find your brand’s meaning slipping away? Or you believe your brand is not important or fresh as…
Brand updating is not the same thing as rebranding. It is a tweaking of the brand’s message to position the…