Stealing Share in the News
Stealing Share is constantly in the news with published marketing articles, branding articles and featured opinions on up-to-the minute issues that influence brand thinking worldwide.
Stealing Share CEO talks Keys to Rebranding
Seven Simple Steps to a Successful Rebrand By: Tom Dougherty Posted: April 17, 2013 Published by Commpro.biz Summary: Stealing Share CEO, Tom Dougherty, oulines seven steps for a successful rebrand....
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University Business: Question and Answer with Tom Dougherty
Source: University Business By: Tim Goral A Conversation with Tom Dougherty February 25th, 2013 Marketing and branding expert Tom Dougherty says that colleges and universities can and should adopt the promotional strategies of the top consumer ...
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Stealing Share Cited on American Banker
From: AmericanBanker.com By: Victoria Finkle "As banks try to raise revenue and improve their reputations..." Stealing Share CEO, Tom Dougherty, comments on the routine agency changes banks make that result in more of the same....
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Stealing Share Weighs In On The Banking Industry
From: ABA Banking Journal MARKETING: Is your bank just another beer? Stealing Share was cited in ABA Banking Journal regarding the state of the banking industry and its inability to build brand preference....
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Stealing Share cited in article regarding cross-promotion by brands
From: The Globe And Mail "We interrupt this ad to bring you......
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What Does Bank of America Want From Its New Agency? A Silver Bullet
What Does Bank of America Want From Its New Agency? A Silver Bullet By: Rupal Parekh Published: Febuary 6, 2012 (AdAge) Two months from now, senior executives at Bank of America will prepare to select a new strategic positioning for the bank, one ...
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Branding Disaster- U.S. Banker
U.S. Banker | August 2008 By Joseph Rosta There is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing Share, Inc....
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REVOLUTIONARY BRANDING SOFTWARE HITS THE MARKET
GREENSBORO, NC – June 8, 2011 – Stealing Share, a branding company that creates actionable strategies to steal market share, has developed a software program that allows marketers to power their marketing and branding projects to do just that - steal market share....
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Hit The Bulls Eye
Advertising agencies and marketing consultants are quick to tell their clients of the importance of social media. Companies and brands throughout the world, including those in the food and beverage industry, are trying to figure out how best they can make social media work for them....
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Fast-food boost feedback on social media
Fast-food giants Papa John's, Yum! boost feedback on social media Jere Downs Courier-Journal Tweeting about fast food comes as naturally to Leah Roberts as eating it three, four or five times a week....
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Speaking the Language Of Generation X & Y
Marketing to Generation X & Y is by far more of a challenge than reaching Baby Boomers since members of these groups pride themselves on their individualism, shun traditional media in favor of splintered social networking, have become distrustful of financial services companies and investing ...
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The Whole System Within Which Business Competes
In order to do business successfully, it is necessary to understand the Whole System within which businesses operate and compete. — Stealing Share The Whole System is ‘everything there is’ organized as an integrated and single system....
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Yum! Brands to sell Long John Silvers, A&W
By Jere Downs jdowns@courier-journal.com Long John Silver's and A&W All-American Restaurants are up for sale, parent company Yum! Brands announced Tuesday....
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New Chain Tries Healthy Pizza
By Jere Downs The Courier-Journal Fast food can be ubiquitous, cheap and good for you. That is the earnest and unproven business proposition of Naked Pizza as it debuts one of its first franchises in Louisville and plans hundreds more nationwide....
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STEALING SHARE SPEARHEADS CREDIT UNION REBRANDING
STEALING SHARE SPEARHEADS CREDIT UNION REBRANDING Brand firm conducts research, develops brand for SECU of Maryland GREENSBORO, NC – August 10, 2010 – Stealing Share, Inc....
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Bojangles fries up new ad slogan
By Jen Aronoff jaronoff@charlotteobserver.com Posted: Monday, Jul....
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AT&T and Apples marriage made in hell
CNNMoney.com By David Goldman, staff writer June 17, 2010: 4:37 AM ET NEW YORK (CNNMoney.com) -- AT&T's epic iPhone 4 pre-order snafu on Tuesday was the latest in a long line of headaches the carrier has caused Apple....
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Stealing Market Share in a Sluggish Economy
Today's destination travel and tourism business is currently, for many, a bear market. As is the case in investment trading during a bear market, an entire index of stocks is in decline, but a few select stocks will grow....
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In New Era of TV, Rival Hosts Drown Out King
May 26, 2010 In New Era of TV, Rival Hosts Drown Out King By BRIAN STELTER The New York Times The biggest interview on television last week, with the Senate candidate Rand Paul, happened at 9 p.m....
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Dominos promise is only a first step
I think it’s quite funny that the advertising industry has been buzzing over the new ad campaign launched by Domino’s Pizza. For those of us who missed it, Domino’s is running a series of ads that are the fast-food equivalent of a mea culpa....
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Brandweek - Brand Positioning
Don't mix brand with position. What does branding have to do with the realities of today's market? Why did a recent study......
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With incentives approved, TelWorx ready to expand
The changes at TelWorx reflect the aggressive growth strategies Scronce has employed since his days at Blue Rhino, said Tom Dougherty, CEO of Greensboro brand development firm Stealing Share, who performed market analysis for TelWorx soon after Scronce took over. ...
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The Brand of China
中國產品 邁入領先創新階段 【本報記者邰彥紐約報導】中國對外開放30年，中國產品在美國完成廉 價、低檔和普及的第一階段使命「中國製造」已經在西方製造業站穩 品牌。專家認為，未來20年，中國產品將進入「領先」和「創新」的新 階段。...
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Stealing Share Featured Speaker at Financial Symposium
Stealing Share CEO Tom Dougherty is a featured speaker at the 3rd Annual Financial Services Marketing Symposium, on October 27-28 in Chicago, IL. "This gathering is the only forum featuring the foremost marketing leaders responsible for reshaping the financial services industry....
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Airlines charging extra for items services that were once free
Airlines charging extra for items and services that were once free - by Steve Ivey The Business Journal Serving the Greater Triad Area Will Spivey would prefer quick and painless to death by a thousand paper cuts....
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For Struggling Airlines, Service Flies Out the Window
Changes not causing drop-off in customers, though By KELLY YAMANOUCHI The Atlanta Journal-Constitution Published on: 07/23/08 It seems counter-intuitive....
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Syngenta - New Brand for AgriEdge Crop Protection
Global Global Crop Protection Company Seeks Stronger US Brand Message. GREENSBORO, N.C....
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Stealing Share Featured Speaker at IMCA Annual Meeting
Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share (www.stealingshare....
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As Marketplace Changes, Hummer Maintains Message - BRANDWEEK
As Marketplace Changes, Hummer Maintains Message June 3, 2008 -By Steve Miller BRANDWEEK At a time when gas prices are climbing higher than Mt....
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Most Americans Angry at Banks, Research Shows
MOST AMERICANS ANGRY AT BANKS, RESEARCH SHOWS But many remain optimistic about the economy and their money’s safety GREENSBORO, NC – May 12, 2009 – Nearly 60% of Americans said they are angry at the banking industry according to a recent ...
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BALTIMORE CREDIT UNION HIRES BRAND FIRM
BALTIMORE CREDIT UNION HIRES BRAND FIRM Stealing Share to conduct research, analysis and strategy GREENSBORO, NC – April 21, 2009 – Stealing Share, Inc....
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MICHIGAN CREDIT UNION HIRES BRAND FIRM
MICHIGAN CREDIT UNION HIRES BRAND FIRM Stealing Share to conduct research, analysis and strategy GREENSBORO, NC – April 14, 2009 – Stealing Share, Inc....
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First Financial Bank is New Bank Branding Client
Major Regional Bank Seeks Stronger Brand Message. GREENSBORO, N.C....
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Stealing Share Featured Speaker at Travel Conference
Stealing Share CEO and Senior Strategist, Tom Dougherty, is a featured presenter and moderator at the The Educational Travel Conference....
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Syngenta - New Brand for FarMore Services
Global Global Crop Protection Company Seeks US Division Brand Message. GREENSBORO, N.C....
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Brand Strategy Propels New ProAssurance Brand
BRAND STRATEGY PROPELS NEW PROASSURANCE BRAND Brand firm conducts study of medical professionals, positions insurance company GREENSBORO, NC – January 6th, 2009 – Stealing Share, Inc....
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Ferrellgas - Increasing Market Share
Ferrellgas is a Fortune 1,000 company that provides propane to more than 1,000,000 customers nationwide. Starting as a family owned business in 1936, Ferrellgas is now one of the largest propane suppliers in the United States....
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Stealing Share invited back as Featured Speaker
Stealing Share CEO and Senior Strategist, Tom Dougherty, is invited to be a featured speaker at the National Financial Symposium once again....
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Hotel Branding: Aim For Intelligence
The concept behind the Holiday Inn Express brand certainly should be “smart.” Customers are supposed to feel an increased sense of intelligence after staying at Holiday Inn Express because they have recognized and capitalized upon good quality for a great price....
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