Typical Brand Strategy Process
While each client in unique, the brand flow chart is a good representation of what is encompassed in a “typical” Stealing Share brand project. The brand strategy process can change based on the needs of the client, but the basic nature of a brand project remains generally the same and is quite scientific in nature.

As a brief overview, brand projects start with research, both qualitative and quantitative, while analysis of the competition and audit of your brand continues. Once those are completed, we have the basics for building a meaningful brand for you in the market: We know what is most important to the target audience (research), how the competition is positioned (competitive analysis) and what is true about you (brand audit).

It is at this point that the true strategic work begins by Stealing Share to develop brand positions, strategies and tactics that are actionable and aimed to create a preference for your brand in the marketplace.

Any work done by our advertising agency or web development group would start in the latter stages of Phase 4 or after. Click on any of the boxes or numbers to get more detail about that phase, including typical time estimates.

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