Rebranding Strategy Flow Chart

Typical Rebranding Strategy Process

While each client in unique, the brand flow chart is a good representation of what is encompassed in a “typical” Stealing Share brand development process. The brand strategy process can change based on the needs of the client, but the basic nature of a brand project and its resulting marketing strategy remain generally the same and is quite scientific in nature.

As a brief overview, our brand development process starts with both qualitative and quantitative research, while a competitive analysis and brand audit continues. Once those are completed, we have the basics for building a meaningful brand, including a brand position intended to create consumer preference, for you in the market: We know what is most important to the target audience (research), how the competition is positioned (competitive analysis) and what is true about you (brand audit).

It is at this point that the true strategic work begins. Our brand consultants develop brand positioning, brand strategy and marketing tactics that are actionable and aimed to create a preference for your brand in the marketplace.

Any work done by our brand company would start in the latter stages of Phase 4 or after. Click on any of the boxes or numbers to get more detail about that phase, including typical time estimates.