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Where Consistency and Flexibility Work Together
Creating a great literature or brochure system is like creating a great symphony. There’s the central theme. And then there’s the parts which expand on the theme – yet never lose sight of it.
Below are the important “notes” that make up the successful symphony. Each one contributes to a system that works well beyond the first brochure, and continues to support the overall brand impression.
• Color Palette
• Typographic Hierarchies
• Grid Systems
• Design Theme
• Paper and Print Specs
Brand Strategy is the Driver
At Stealing Share®, these systems are given even greater impact since they are built on the strength of the brand strategy. Often Stealing Share® starts with a brand campaign which drives the concept and direction of all marketing and advertising materials – including the literature system.
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