Branding The Web
Stealing Share® has dedicated its intellectual resources to a system of brand development that propels brands to ever greater market share.  The artificial separation of marketing disciplines finds no home here.  Every means the potential customer has of finding your product or service needs to carry the same brand message — advertising, public relations, brand design, brand architecture, collateral, corporate identity, video, web, interactive and CRM.

For years Stealing Share® has listened to the marketplace speak in excited tones about the “promise of the web” as if the benefits of web, interactive and new media were just over the horizon.  Brands built to increase market share inherently hold the keys to that promise… not tomorrow — but right now, today.

Benefits delivered
Our web, new media and interactive services were built upon those very principles. A potent mixture of ideas, smarts, know-how, experience and talented web experts have been brought together to deliver “the promise of the web” to Stealing Share’s customers today.

What your customers want
In every aspect of your brand’s expression, powerful brands find a way to align themselves with the core beliefs of the target audience. They find the keys to weaving the fabric of their brand with the strands of customer self-description.  But the most powerful brands also incorporate an active, participatory element in their brand expression.  They seek to not only have their brand reflect the customer’s self-aspirations but also to invite the customer to participate in the brand itself.  They build the brand so that the customer can interact with the brand in a way that gives them ownership and a feeling of empowerment.  Nothing delivers that active and engaged element better than the interactive disciplines of web and new media.

Speak to the customer, not to yourself
Most companies today have web sites that sell their corporate identity but neglect the customer.  Brochure-like websites proliferate the net and marketers forget that the most effective brands tell the customer who the customer is.  Once they find themselves, your web needs to invite the customer to make your brand part of that self-description.

Help them find you
All the correct and strategic brand elements are not enough by themselves.  The science of SEO (Search Engine Optimization) needs to be brought to bear.  For many interactive companies, this is an afterthought.  For Stealing Share it is planned into every aspect of the site itself and is a core aspect of effective web strategy.  Content is written to improve search engine optimization, navigation is created to improve search engine optimization, back-end scaffolding is created to improve search engine optimization — everything is created organically, not fixed afterwards to improve search engine optimization and search engine placement.  

Great design versus exceptional marketing
For years this battle has been fought with a great deal of passion from the opposite factions. Which is more important, art or commerce? Art is what makes us human. Commerce is what makes us profit. Most interactive development companies and web experts do one of these very well and the other enough to get by. Always pushing their client in one direction or the other. Further toward their competency and farther away from what they will say, in their expert opinion, is of little or no real importance. You get a beautiful site that doesn’t have a message but can’t lead a visitor from the front page through to a sale or you get a great shopping cart that looks like it was put together by lab monkeys using standard templates with no look, feel or attitude that represents your brand position in your customers preceptive beliefs.

We look at this as a non-issue. Neither one of these are more important than the other. They are both critical to your success on the web. Great design should always work hand in hand with a good SEO and marketing strategy. Our strength lies in the fact we are right there at the beginning of the research, not a third party brought in at the 11th hour. The message we deliver will be strong, clear and consistent with your overall strategy. It will enhance your brand, not detract from it. We realize that in this day and age, the very first impression someone gets about your business may be from your online presence. Our web experts make sure that impression is a good one that reflects your brand positioning.

Core competencies
• We design web sites
• We build web sites
• We build linked sites
• We build database driven sites
• We optimize web sites
• We create on-line advertising
• We create streaming media
• We create pod-casts
• We create digital media
• We create video productions
• We create interactive CDs and DVDs
• We create a web strategy

A Real Brand Presence On The Internet
There are multitudes of beautifully designed websites floating silently all around the Internet, unnoticed and thus, all for naught. Companies that desperately need awareness and recognition are so easily misguided by attractive design elements and lost in the matrices of search engines. Perhaps brand names like Nike, MTV, and Budweiser can get away with entirely flash websites for which everyone will look and be able to find first on the list when entering “Nike” or “MTV” into the search engines. What about the rest of us? How can small and/or new businesses and brands steal share via the web? It comes down to building a strategy that is based upon the ingrained artillery of the web and the needs of the online consumer. It comes down to a careful optimization of your web presence.

Search Engine Optimization
What is involved in search engine optimization? Web optimization typically involves copy changes, key word exploration and implementation, front-page adjustments, and individual customization involving the target market and strategic brand identity. It is crucial to be detected by the web crawlers in order to move up in position within the search engines and, in turn, visible to the consumer searching through Google, Yahoo, MSN…etc.

The look and feel of a website is indeed important and complimentary to the business; however, being able to reach the consumer is the number one concern for any brand working toward stealing share from the competition and increasing brand awareness. The web optimization process through which we will take you, explaining every step along the way, will not only enhance the positive charges of your current site, but will also create a new and better awareness of your brand.

Web Design Only Goes So Far
We offer our clients true web optimization as well as possible restructuring and redesigning. There is very little point for a well-designed site if it will never be found by potential consumers (the customers of the competition). For example, if “XYZ Service” only pops up when “XYZ Service” is entered into the search engines, XYZ Service has very little hope of being anything other than a pursuer of new business. Consumers will not be able to find them as an option or approach them while searching through the category, and XYZ Service will hardly even be on the map other than the Yellow Pages (if they can afford it) or through limited word of mouth. Thus, the only web traffic they will receive will be their own customers who clearly do not need to be sold on the brand they are already using.

Contact info@stealingshare.com for more information and an assessment of your current web site.

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