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Quick observations of many market segments aid you in determining how our brand development process works in familiar industry categores. The individual brand studies help prove how different and better a brand built to steal share is from its generic counterparts. Use the search button below for specific industries or choose from our Brand Case Studies Index.


ProAssurance Case Study
ProAssurance is one of the largest underwriters of medical professional liability insurance in the U.S....
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A Symbol for Control Over Risk
St. Jude Medical develops, manufactures and distributes cardiovascular medical devices for the global cardiac rhythm management, cardiology and cardiac surgery and atrial fibrillation therapy areas and implantable neurostimulation devices for the management of chronic pain....
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Syngenta - AgriEdge Crop Protection Brand Development
Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The Switzerland based Syngenta company is a leader in crop protection, and ranks third in the high-value commercial seeds market. Sales in 2005 were approximately $8....
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FerrellGas - Increasing Market Share
Ferrellgas is a Fortune 1,000 company that provides propane to more than 1,000,000 customers nationwide. Starting as a family owned business in 1936, Ferrellgas is now one of the largest propane suppliers in the United States....
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New Breed Study- Increasing Market Share B2B
New Breed is a leading provider of supply chain network solutions, offering world-class capabilities in facility implementation, physical distribution, information services, and supply chain management....
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Stealing Share is a brand development firm that arms its clients with the tools they need to drive competitive advantages. We conduct research and provide corporate strategy, positioning, training and brand design with one goal in mind: To steal market share for our clients.
Our experts are all about the science of persuasion, and have proven it with brands and companies all across the world. We uncover the fears and belief systems of your target audiences so your brand can align itself with them and create preference. It’s how we steal market share.
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Trends greatly influence the way customers relate to your brand. If a prevailing attitude is rampant in the industry, chances are your brand will need to face these challenges along with customer precepts.
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